Tumblr to Block Porn

tumblr blocks porn

Popular blogging platform Tumblr is to block porn sites from new users and search engines. Tumblr is not deleting porn and NSFW blogs and posts but rather forcing users to be logged in to view this content. The knock on affect of this is that these porn blogs will be blocked from search engines therefore losing all of their organic traffic.

Tumblr has always had a “live and let live” policy when it came to porn and allowed users to post porn within their guidelines. This seems to now be changing with the resent sale of Tumblr parent company Yahoo, which may be a contributing factor to this sale.

Statistics from studies of the amount of porn on Tumblr show that over 10% of the content on Tumblr is porn and many suggest that up to a fifth of all blogs are porn based.

From these statistics it is clear that blocking these porn blogs will have a huge negative affect on Tumblr’s organic and referral traffic and also on the traffic that these porn blogs have acquired.

If you own a network of Tumblr porn blogs then it is probably time to reassess Tumblr as a platform for this content and as an affiliate marketing method as it is likely traffic is going to drop considerably.

 

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